CreativeDirector &Live StreamStrategist for Modera
Combining promotional short film storytelling, high-conversion live commerce strategy, and manpower team building to accelerate revenue and engagement for Modera & Erigo.
I'am Maulana, Creative Director & Live Stream Strategist
Live Commerce★Short Film Promo★Studio Building★Host Training★Flash Sale Gimmick★Live Commerce★Short Film Promo★Studio Building★Host Training★Flash Sale Gimmick★
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Documentation — swipe the wall
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Proof of Performance
Numbers from the live room
Peak Revenue Record
Rp 150M+
Pra-Lebaran Campaign
Average Revenue
Rp 10M – 34M
Per live stream session
Live Streaming Endurance
4+ Years
4–6 hours non-stop sessions
Promotional Short Films
6+ Films
Cinema-driven campaigns
Filmography
Film Promotional Content & Short Movies
Building viral promotional short film content that turns a trailer moment into cinema engagement — writing, directing, and cutting story-led promos that audiences actually reshare.
Promotional Short Film
Dilan 1990
Promotional Short Film
Dilan 1991
Promotional Short Film
Perayaan Mati Rasa
Promotional Short Film
Pengepungan Bukit Duri
Promotional Short Film
Suara dari Dilan ITB
Promotional Short Film
Ancika 1995
Current Project
Operasi Pesta Copet
In Production
Core Capabilities
Four pillars I own end to end
Studio Building & Visual Setup
01
Studio layout planning, lighting setup, live camera angles, and themed decoration builds (August campaign & seasonal sets for Erigo).
Live Conversion & Gimmick Strategy
02
Flash sale mechanics, lightning visual effects, countdown drops, and interactive props engineered to spike checkout during peak hours.
Content Creation & Trend Styling
03
Short-form video trend adaptation, fashion styling direction, and brand engagement hooks that feed traffic straight into the live room.
Team Building & Manpower Management
04
Recruiting, training, scripting, and directing host talents & crew — building a standardized, repeatable live operation.
Hardware & Assets
Dedicated Equipment & Personal Investment
I don't wait for a budget line to start. Camera rigs, lighting kits, props, and decoration sets are personally purchased and brought on site to keep Modera's live operations running at full production quality from day one.
Lighting kit
Camera rigs
Studio decor & racks
Multi-Brand Portfolio
Brands I've built rooms for
Erigo
Live StreamingStudio SetupStyling
Modera
Live CommerceContent Creation
Cotton Goods
Content CreationStyling
Hartex
Live StreamingCampaign
Kazama Hussein / Leder Concept
StylingVisual Direction
Streetwear styling
Product & fashion direction
Roadmap Strategy
Vision 2026 — 2027
Phase 1
Studio Optimization & Host Standarization
Rebuild the live set, lock lighting and camera SOPs, and run host training so every session opens at the same quality bar.
Phase 2
Q3/Q4 Event Gimmicks & August Campaign
Themed decoration builds, flash-sale gimmick calendar, and collab live events to push average session revenue upward.
Phase 3
Road to Lebaran Mega Revenue Campaign
Full-scale pre-Lebaran push: extended session schedule, film-grade promo content, and a manpower rotation built for 6-hour marathons.
Pitch Deck
Full PPT strategy deck — 2026/2027 Modera growth plan
Per month value-based compensation — or open to a percentage-based performance model tied to live revenue.
Re-Investment
A committed portion of the income goes straight back into new equipment, decoration tools, and studio upgrades for Modera — the setup keeps compounding.
Flexibility
Everything is open for discussion. Scope, schedule, and compensation can be shaped into a mutual win-win agreement that fits Modera's operational rhythm.
